Privacy Policy

Last updated: September 11, 2026

Who We Are

This website, mzhomes.us, is operated by MZ Homes, a real estate brokerage licensed in California (CA DRE #01890233), led by Broker/Owner Mike Zwarg. For any privacy-related questions, contact us at mike@mzhomes.us or 951-528-0626.

Information We Collect

We collect information in two ways: information you give us directly, and information collected automatically as you browse the site.

Information you provide: When you submit a form on this site (a home valuation request, a showing request, or a general inquiry), we collect what you enter: typically your name, email address, phone number, and the property or address you’re asking about.

Information collected automatically: Like most websites, we automatically collect certain technical information when you visit, including your IP address, browser type, device information, pages viewed, and how you found the site. This is collected through cookies and similar tracking technologies described below.

How We Use Your Information

We use the information we collect to:

Respond to your inquiries and provide the information or services you requested
Prepare and deliver a comparative market analysis (CMA) when you request a home valuation
Schedule property showings and consultations
Understand how visitors use this site so we can improve it
Show relevant advertising to people who have visited this site (retargeting)
Comply with legal obligations and maintain accurate business records

Third-Party Services We Use

We share information with the following third-party services as part of operating this site. Each has its own privacy policy governing how they handle data:

Google Analytics (GA4): site traffic and usage analytics. See Google’s Privacy Policy.
Meta Pixel: used for advertising and retargeting on Facebook/Instagram. See Meta’s Privacy Policy.
Cloud CMA: when you request a home valuation, your name, email, and address are sent to Cloud CMA to generate and deliver your report. See Cloud CMA’s Privacy Policy.
GoHighLevel: powers our showing-request scheduling and client relationship management. See GoHighLevel’s Privacy Policy.

We do not sell your personal information to third parties for their own independent marketing purposes. Where California law defines “sharing” broadly enough to include advertising technologies like Meta Pixel, see the California Privacy Rights section below for how to opt out.

Cookies and Tracking Technologies

This site uses cookies and similar technologies (via Google Analytics and Meta Pixel) to recognize your browser, remember preferences, and understand site usage and ad performance. You can control or disable cookies through your browser settings; doing so may affect some site functionality but will not prevent you from browsing listings or contacting us.

MLS/IDX Listing Data

Property listing data displayed on this site comes from the California Regional Multiple Listing Service (CRMLS) via Internet Data Exchange (IDX). This data belongs to CRMLS and its participating brokers, not to individual site visitors, and is governed separately from the personal information described in this policy. See the disclaimer on individual listing pages for details.

Your California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you the right to:

Know what personal information we collect, use, and share
Delete personal information we’ve collected from you, subject to certain exceptions
Correct inaccurate personal information
Opt out of the “sale” or “sharing” of your personal information, including for cross-context behavioral advertising (e.g., Meta Pixel)
Non-discrimination for exercising any of these rights

To exercise any of these rights, email mike@mzhomes.us. To opt out of advertising-related data sharing specifically, you can also disable third-party cookies in your browser or use your browser’s Global Privacy Control signal, which this site honors.

Text Messaging (SMS) Communications

If you provide your phone number through a form on this site (a home valuation request, a showing request, a listing inquiry, or a saved-search alert), you consent to receive text messages from MZ Homes related to that inquiry, including follow-up on your request, showing coordination, and relevant property or market updates. Message frequency varies depending on your inquiry. Message and data rates may apply.

You can opt out of text messages at any time by replying STOP to any message you receive. For assistance, reply HELP or contact us at mike@mzhomes.us. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect the personal information you provide. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain the information you submit through our forms for as long as reasonably necessary to respond to your inquiry and maintain accurate business records, or until you request deletion.

Children’s Privacy

This site is not directed at children under 13, and we do not knowingly collect personal information from children.

Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or for legal reasons. The “Last updated” date at the top of this page reflects the most recent revision.

Contact Us

Questions about this policy or your personal information? Contact Mike Zwarg, Broker/Owner, at mike@mzhomes.us or 951-528-0626.